The MBA is Haskayne’s most popular program offered at the business school.

I wanted to create vibrant and bold visuals that would to allow Haskayne to stand out from our competitors while mindfully keeping within the University of Calgary brand standards.

I shaped the business school’s brand direction by designing all the visuals for Haskayne’s Programs, Centres and services. Establishing a look-and-feel that would stand together as a family yet visually separated itself from the different offerings each program delivered.