The Haskayne BComm program is targeted to appeal to upcoming high school graduates entering university for the first time in hopes of obtaining their Bachelor of Commerce.

These marketing materials feature bold and youthful graphics in the University of Calgary’s bright colour palette to aid in appealing to a younger demographic. This project included me art directing current students in photoshoots, producing a printed brochure and creating a social media campaign.

The creation of the BOLD program on the Suitable app, was created to help students engage in actives and events that aid in their professional development. I designed the visual look of the BOLD icon to compliment the existing BComm materials.